1. <The Flu>’s release date has been finalized as August 14th.
It’s been going back and forth. They said August 14th, and then they said August 15th (that’s what they said in showcase, and they distributed stuffs with August 15 printed on it, and posters said August 15) but then today it has been finalized as August 14th.
2. <The Flu>’s distributor changed from “CJ E&M” to “I LOVE CINEMA”
According to news articles released today, this decision was made because CJ E&M is also a distributor of Snowpiercer, which was released two weeks before The Flu, and is becoming a big hit right now. The production company I LOVE CINEMA worried that CJ won’t be able to distribute The Flu well enough because of Snowpiercer, which seems like it’s still gonna be hot when The Flu gets released, so I LOVE CINEMA asked to become the distributor.
Well, this is what the news articles said, and let me say what I think. It’s a totally unofficial opinion.
This is strange.
I don’t think there ever has been a movie that changed its distributor ten days before its release date. And all the posters that have already been printed says CJ E&M is its distributor. That’s what they said in all the press conference, too. It’d be costly to switch distributor so suddenly at the last moment.
Plus, CJ E&M is the biggest and the most powerful distributor in Korea. It owns movie theaters, too, so it’s much easier to get screens. So in every way, I don’t think this change would work in favor of The Flu.
I guess Snowpiercer’s success was beyond previous expectation. CJ E&M thought it’d be okay to release Snowpiercer and The Flu two weeks apart, but now that Snowpiercer turned out to be popular, it wants to concentrate on Snowpiercer. And I LOVE CINEMA is aware of that fact, and is worried that CJ E&M won’t be as active in distributing The Flu, and thus wanted to take over.
Another possible explanation is that CJ E&M is trying to avoid being blamed for screen monopoly. As the largest distributor, it has constantly been blamed for taking up all the screens and ruining the fair game for the movie industry. But then…why try to avoid the blame suddenly at this point? Only ten days before the release date?
Whatever the reason is, I’m not liking the rushed changes. Come on people, show some commitment and consistency. Well, whatever, I just hope The Flu turn out to be good.